Adobe and Disney announce multi-year alliance to build custom AI models with Firefly Foundry
At Adobe MAX on November 9, Adobe announced a multi-year strategic alliance with Disney. Adobe will give Disney early access to Firefly, Firefly Foundry, Premiere and Photoshop, and the two will build artist-led generative AI models customized on Disney's characters, environments and visual styles; Disney Imagineering R&D already uses Firefly Foundry for concept art. My take: big companies won't settle for one-size-fits-all AI; they'll train models on their own material. For everyone else, organizing your brand assets and know-how is the cheapest AI preparation you can do.